Social Media

The Psychology Behind Why People Buy Instagram Followers

Instagram has become one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a place where people can share their lives, express themselves creatively, and connect with others.

However, in the pursuit of popularity and influence, some individuals resort to buying Instagram followers. This phenomenon raises the question of why people engage in such behavior. What drives them to buy followers and what psychological factors are at play?

This article explores the psychology behind why people buy Instagram followers.

1. Social Proof

One of the main reasons people buy Instagram followers is the concept of social proof. Social proof is a psychological phenomenon where people look to others to determine what is correct or appropriate behavior. When someone has a large following on Instagram, it creates the perception that they are popular and influential.

This perception of popularity can attract more genuine followers, as people are more likely to follow accounts that already have a high number of followers. Buying Instagram followers from serves as a shortcut to creating the appearance of social proof, increasing the chances of attracting real followers.

2. Boosting Self-Esteem and Confidence

Another psychological motivation behind buying Instagram followers is the desire for validation, self-esteem, and confidence. Having a significant number of followers can give individuals a sense of worth and importance.

It provides a temporary boost to their self-esteem, as they feel validated by the attention and admiration they receive from others. This boost in confidence can spill over into other areas of their lives, making them feel more confident and competent.

3. Fostering a Sense of Belonging

Humans are social creatures, and a sense of belonging is a fundamental psychological need. By buying Instagram followers, individuals may hope to create a community or sense of belonging around their accounts.

They want to be part of a group and feel connected to others who share similar interests or values. This sense of belonging can provide comfort and fulfillment, especially in a world where loneliness and isolation are prevalent.

4. Influencer Aspirations

In recent years, the rise of influencers has transformed the way people perceive social media. Many individuals aspire to become influencers themselves, as it offers the opportunity to gain fame, influence, and potentially lucrative partnerships.

Buying Instagram followers can be seen as a way to kickstart this journey towards becoming an influencer. It creates the illusion of popularity, which can attract brand collaborations and open doors to other opportunities.

5. Competitive Nature

Humans are inherently competitive creatures, and social media platforms like Instagram provide a perfect arena for this competition. The number of followers likes, and comments can be seen as a measure of success and social standing.

Buying Instagram followers can give individuals an edge over their peers in this competitive landscape. It allows them to appear more popular and influential, creating a sense of superiority and satisfaction.

6. Impression Management

Impression management is the process of controlling or influencing the way others perceive us. People often curate their Instagram profiles to present a specific image of themselves to the world.

Buying Instagram followers can be seen as a form of impression management, as it allows individuals to create a perception of popularity and influence. By having a large number of followers, they can shape the narrative and control how others perceive them.


While buying Instagram followers may seem like a quick fix to gain popularity and influence, it is important to consider the psychological motivations behind this behavior. The desire for social proof, validation, and belonging, as well as aspirations of becoming an influencer and the competitive nature of human beings, all contribute to the decision to buy followers.

However, it is crucial to remember that true influence and meaningful connections are built on authenticity and genuine engagement. Instead of focusing on the number of followers, individuals should strive to create valuable content and engage with their audience in a meaningful way.


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Alexander Blitshtein

Alexander is a dedicated writer and Editor in Chief of Forbes Port, who has been with us from the beginning. Her diverse range of interests, from technology and business to health and wellness, allows her to bring a fresh perspective to each topic she covers. Contact WhatsApp +44 7874 307435

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